Video Marketing Trends In 2020
Videos optimized for each social platform in 2020
In 2020, all videos will be optimized for each social platform to enhance the viewer experience. All video content should be high quality for specific platform like square videos for Facebook and vertical videos for Instagram.
Targeting segmented audiences
In 2020, the rise of videos with messages that are targeted to specific audience groups. Messages will be customer-first and ultra-targeted.
Instagram stories will dominate
Instagram stories, more authentic than most of the content posted on social media. In comparison to most of the well-planned content on the feed, stories add a more personalized approach to Instagram.
Video marketing in Google Ads
In 2020, Google video ads appears on YouTube or across the Display Network sites. YouTube is the world’s second most used search engine, video marketing strategy needs to incorporate video ads.
Interactive videos will become popular
Interactive videos may not work, there are so many cool and interactive ways to use virtual reality. For example, an interior design firm could use VR to allow their viewers to go through a virtual tour of their studio, or walk through one of their completed projects.
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