Email Marketing Course covers the topic of designing an effective Email Newsletter for your website. Gone are the days when people use TEXT mailer for email marketing but now for good conversion and traffic people usually covers eye catching email Newsletter with good photos and layout. Nowadays, HTML messages have come to the fore. Almost all email programs are designed to display HTML emails. This means designing a HTML email newsletter is becoming essential for successful email marketing.
If you want to have more attractive HTML email newsletter, you can request the newsletter design from some newsletter design agency, or you can download newsletter design software available in the website, and following its tutorials get the newsletter done. If you think that designing a High Quality Email mail requires a Graphic Designing Skill then you are wrong. It can be done with the help of few Email Marketing Tools and Template.
If you are going to design a HTML newsletter by yourself, most modern email newsletter applications include an HTML editor that is as easy to use as your word processor. You simply type in your text and most of the time it’s formatted for you. Lots of editing tool like Dreamweaver, Online HTML editor tool will help you in making an eye catching Mailer.
For example, if you insert an image from your local disk into the message, this image will be seen as an attachment in a web-based email service. To prevent this, host the images on your web server and include the links to them into your email. Thus, the pictures will be automatically loaded when the recipient opens your message r email in a web mail application. One thing more I would like to tell that most of the browser and mail account support HTML Template so need to worry about these things.
Here I am sharing common rules that apply to a good HTML design. You can follow them to get your HTML email newsletter to be displayed as you expect it.
1. Set the Width to 500 Pixels to 600 Pixels:-
Since your HTML email will be displayed in the email client’s preview pane which is a small part of the available screen, you should design the emails about 600 pixels in width.
2. Keep HTML Formatting Simple
Since email applications can distort the HTML message in the different ways, you need to keep your email design nice and simple. Avoid complicated layouts, too many tables, and tables with too many rows and columns. If you will do same then your Image will take time in loading on recipient email account.
3. Don’t use Flash (JavaScript, Movies, and Other Stuff) in HTML Email
You can send the HTML emails with Flash files in them, but the majority of your recipients won’t be able to view them. Most of the user make this mistake and antivirus detect that mail as spam or virus and in return user generally mark it as a spam.
4. Don’t use too much on CSS in HTML Email
CSS (Cascading Style Sheets) is nice for websites, but don’t use too much in it with HTML email. For instance, you shouldn’t expect DIVs to work. Always design your email so that it looks decently if someone removes your CSS. Before you send your HTML email, delete the CSS and see how it displays.
If you are not a professional HTML designer, you can search for ready email templates on the Internet. Before sending your newsletter out to the world, you’ll want to check how your email design behaves under different scenarios because there are lots of email applications, and they all handle HTML email differently.
Learning email Marketing is as easy as accessing Facebook all you have to do is to take proper guidance. I Sanjay Jain, will teach Email Marketing Course in Delhi, Institute as well as tell you how to get good website traffic with the Help of Email Marketing services. If you have any question then ask via comment box and if you want to learn Email Marketing from our Institute then fill this inquiry from right away. Do share this article on Social Media and if you want to learn more about Email Marketing then do subscribe rss feed by Clicking Here.
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Sanjay Jain
I am a graphic and web designer in Delhi and Professional Web and Graphics Designer & Animator. I provide SEO Service in Delhi along with SEO, Web and Graphics Designing Courses training with latest technique.