Digital marketing is the marketing and promo of companies and their brands through digital media channels. Digital media, at the moment, includes internet sites, social networks, radio, tv, mobile and even forms of traditionally non-digital media such as signboards and transit signs. Essentially any marketing media that is provided electronically is considered digital marketing.
This leaves only different types of person-to-person (P2P) marketing, print advertising and direct marketing beyond the digital marketing umbrella. Even then, print advertisements, direct mail, print directory sites, signboards and posters are all beginning to link to their digital equivalents. With items like URL landing pages, QR codes, web banner marketing, online directory sites and text codes, traditional advertising and marketing usually has a digital marketing connection.
The shift to digital media is being driven by marketing companies, business owners and customers alike. The ever-increasing need to show quantifiable results makes going digital a dream for the digital marketing company. Most digital media, including internet sites, social networks and mobile advertising is much easier to track than standard marketing media such as print advertising.
For entrepreneur, numerous forms of digital advertising are extremely low cost. Having a web presence, engaging consumers in conversations through social networks and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to companies of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast lane of life makes digital marketing a must. When customers need items and services, gone are the days of thumbing through a phone book to discover them. Now, we whip out our cell phones or visit our computer systems for answers - and we find them fast.
No matter what size your business is - big or little to medium sized business/ business (SMB or SME) - you can successfully market your company through low-priced digital channels. The foundation of your marketing efforts will certainly be your website
As soon as you have your website full, the next steps would be to introduce regular monthly or bi-monthly e-mail campaigns, and connect with customers by means of social networks. If you are truly on a shoestring spending plan, these are efforts that can be done in-house (by somebody with the appropriate knowledge) or for a low cost by an outdoors digital marketing company. Be sure that all of your efforts lead customers back to your website where they can completely engage with your business, services and products, and select the channels through which they contact you.
If you're interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for search engine optimization and pay-per-click advertising. Numerous businesses today rely heavily on being found online to get new consumers. A typical misconception among business owners is that simply having a website means that customers will certainly discover it. Not so. Your site should be built with specific key words and expressions, meta information, page material and linking strategies that will certainly assist it reach leading search rankings.
Since many keywords and expressions have stiff competitors for leading search rankings, you will have to supplement your organic seo efforts with pay-per-click marketing. Getting developed with pay-per-click marketing campaign can be a little overwhelming, however with a little time, effort and direction, that too can be accomplished internal, or for an affordable cost through an outside digital marketing agency.